Designing for Leslie Jones is just one example of Siriano's focus on designing clothes for all shapes and sizes. This has not been a norm in the fashion world, where size zero is the common sample size. Taking the time to do this also means not being in the spotlight as much.
Fashion advocate Mason addressed this issue with Elle, saying, "I always hear brands and designers rush to the defensive on that, like, 'It's so expensive to have multiple samples, and we can only afford to do this and that.' It actually does become a choice, after a while, for a brand to not create other samples, because the press it's generating out of those opportunities and red carpet moments is so worth it."
Siriano takes the time to give focus to all sizes. As reported by Fashionista, the designer even partnered with Lane Bryant in 2016, designing a line for the plus-size retailer. He works hard to be able to give more options to the customer.
