There's no way Levy could have known how big Schitt's Creek would get, or that the phrase "Ew, David" would come to define the show. Surprisingly, Alexis doesn't actually say "Ew, David," that many times on Schitt's Creek — just three, observed PopSugar. It's not the frequency of the line that has made it so memorable; it's the way that Alexis says it, in a tone that somehow conveys disgust and affection at the same time. Murphy is also shocked at just how big "Ew, David" has gotten.
"I started saying 'David' in a very peculiar way, without really realizing it," the actress told Refinery29 of the catchphrase's origins. "It didn't quite feel right, but you slap an 'ew' in front of that and something just clicks. Something just makes sense. Now, it's everywhere. It's on welcome mats, t-shirts, and Christmas tree ornaments... It's out of control!"
