The Weeknd's epic show was a collaboration between first-time halftime show executive producer Jesse Collins, executive producers Roc Nation, and many more talented creatives. "'The Show' is a worthy snapshot of the tremendous artistry and effort that goes into the Pepsi Super Bowl Halftime Show," said Kent Sevener, Executive Vice President, Content Acquisition, Showtime Networks Inc., Variety reports. The documentary is directed by Nadia Hallgren and produced by the Pepsi in-house content studio and Boardwalk Pictures.
Collins was the first-ever Black executive producer of the halftime show and was joined by Lila Nikole, the show's first Latina costume designer. Other team members included La Mar Taylor, creative director for The Weeknd, creative set designer Es Devlin, set builder Bruce Rodgers, producer Dionne Harmon, and choreographer Charm La'Donna. Tom Kaplan, VP of Marketing for Pepsi, says the documentary is "taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year — with the added complexity of doing so amidst a global pandemic" (via Variety).
Fans are excited for the behind-the-scenes look at The Weeknd's process. "Abel knew these not even 15 minutes won't be enough for us so he went for 90, the way I love him," said one fan on Twitter. Others shared their enthusiasm by sending a slew of smiley face emojis and exclamation points, though they'll have to wait until an undetermined date later in 2021 to see the doc.
