Kevin Jenkins: Wishful thinking could kill your business

Believing things will be okay doesn't mean they will, writes Kevin Jenkins.

Boy bands from the 1990s don't feature big on my playlist, but one song was a bit of an earworm for me. Secretly, I never minded the big chorus from King of Wishful Thinking by

Making performance data unavoidable helps a lot too, along with remembering to challenge your cognitive biases are frequently. This should also help ensure your creative juices and hard work are directed to the right ends.

I reckon compartmentalising the negative - moving on – also helps you not just to analyse more precisely by seeing specific results in their proper contexts, it may also make you more psychologically resilient.