The skin on your face is very different than the skin on the rest of your body; therefore, the types of moisturizers for each will require specific ingredients and consistencies. Bodies have much thicker, stronger, and more resilient skin than faces, says Healthline. Body lotions are usually heavier, with thicker emollients to "protect and hydrate," cosmetic chemist Ginger King explained to Allure. You'll also find lots of butters, oils, and ingredients that create a moisture-locking barrier — all of which are usually too heavy for the face.
The face's skin is not only thinner and more delicate, but it also has more oil glands. Because of the fragile nature of the skin on our face and the fact that it's exposed to the elements more often, you'll find creams with specialized ingredients and extensive research backing up their efficacy, explains King.
If you are in a pinch, using body lotion on your face may be better than nothing, especially if your skin is super dry. But don't make it a habit, because those with sensitive or acne-prone skin could find themselves with a rash or a breakout. Applying body-specific formulas to the tender skin under your eyes could even lead to the little white bumps known as milia (via Elle). Although it's tempting, it's probably best to leave your body lotion where it belongs and respect your skin.