For anyone who was a kid in the '90s, the lyrics "I love you, you love me/We're a happy family" probably hold a special place in your heart.

The mantra made famous by an in-costume Barney the Dinosaur on the super-popular children's series Barney & Friends preached love, acceptance and positivity. While the set was a joy-filled space for all who worked on the show, not everyone outside the TV studio was a fan of the eternally optimistic purple dino.

Peacock's new documentary series I Love You, You Hate Me dives deep into the sub culture of Barney haters who formed a community that revolted against his message of kindness.

Originally created by Texas mother Sheryl Leach as a companion for her only child, Patrick Leach, Barney eventually took off in popularity, with the PBS series becoming the network's most-watched kids' show in the '90s. And while there were many who loved the character, the show also had its share of detractors, including critics who literally bashed versions of the dinosaur and parents, fed up with that earworm of a song, who formed a not-so-secret society.